Crossover Marketing
Crossover in its technical form relates to the electrical components designed to allow smooth transition points throughout the frequency range of sound…
Crossover as a company name represents the ability to deliver the best products, technologies, and business practices. We will use these foundation principles to provide smooth transition points throughout the frequency range of partnerships between manufacturers and their dealers.
Get The Best Advice
Having held leadership positions for large corporations, our broad experience gives us an opportunity to claim a very unique place in the market.
Think of us as a rep partner that can advise on any facet of the business. Whether it’s account development or merchandising…you can always trust that Crossover has you covered.
Rob Sutton
Rob has literally grown up in the business. The path he took wasn’t easy, but a blessing nonetheless as it gave him an overall understanding of the business that few ever realize.
Paul Pilat
His 20+ year foundation is rooted in a broad set of roles and responsibilities including business development, product marketing, design, sales and marketing and sales training.
Good people with a potent combination of experience, skills, relationships and creativity
We’ve built this organization to take a bold step and reinvent a crucial part of the market that has grown stale…the Independent Rep Company
On A Personal Note
More about the people who will be representing you
Paul is known for his winemaking, especially his Oregon Pinot Noir.
An avid boater who grew up in New England, he also enjoys golfing, cabinet-making, and fishing with his two sons.
Mr. Pilat has a BS degree in mechanical engineering from the University of Massachusetts – Dartmouth.
Paul and Rob met in the mid-nineties while working together in merchandising at MTI, the leader of 12V displays and store design at the time. Their friendship of nearly thirty years is Crossover’s greatest asset.
Rob is a freelance artist, focusing on painting and graphic design. He is very active in youth sports, including coaching his two kids and serving on the board of the local Little League for more than twelve years.
Post-COVID, he manages a basketball program for K-8 kids with the local school district.
Rob’s favorite activity is concerts, with more than 1,000 live shows attended over the past 35 years. Feeling the energy change in a room full of people through music is what drive that passion for him.
A Full Service Firm
Sam Sutton
Sam Sutton represents the third generation in consumer electronics for the Sutton family. A childhood attending 12V trade shows and past Kenwood trips has given him a unique perspective on the business, and existing relationships with many of your Best Dealers.
Before joining Crossover full-time he attended Central Washington University and then worked as a Lab Tech at Absci, a generative AI drug exploration company.
In the lead up to the launch he interned inside five preeminent dealers spread throughout the territory to get to know the people who work there and better understand how his role at Crossover will positively impact them in the future.
Sam played baseball at a very high level growing up and learned early about the importance of a team mindset and hard work. More recently, he has coached youth baseball on his own since he was sixteen years old, and led our local Little League’s All Star team as manager the past two seasons.
Zach Vanatta
Zach Vanatta brings a wealth of experience with automobiles, and a strong desire to work closely with like-minded people in the car audio industry. While pursuing his Business Marketing degree at Clark College, Zach honed his skills at a local Auto Broker and Dealership, managing critical business operations.
His role on the team aligns perfectly with our vision and plans to provide unparalleled client support and a strong and consistent field presence to drive value to both our vendors and customer base here in the Pacific Northwest.
Zach and Sam’s journey began on the baseball diamond, and on the day they first met, Zach threw a slider into Sam’s ribs. Then came a friendly conversation at first base, and from that moment a friendship blossomed. Over the years, that initial connection has evolved into an enduring bond.
Dealer Development
Rob and Paul will work out of our Portland area offices to conduct in-person account development and drive your business through the entire market.
Manufacturer Consulting
Thorough and efficient reporting on market conditions and dealer needs. We can also advise on nearly all facets of the business.
Territory Growth
New Dealers are crucial for sustainable growth and we will advise smaller retailers on healthy growth strategies.
The Brands That Power Us
We bring you a broad selection of top-tier brands, all renowned for their commitment to delivering exceptional sound and groundbreaking innovation. Leading the way is Pioneer, a world leader in electronics products for the car. You can also immerse yourself in the precision and sound quality of Hertz-Audison, savor the robust performance and value offered by Boss Audio, and explore VOXX Electronics’ cutting-edge technology spanning various categories. This includes DEI’s state-of-the-art security systems and the richly diverse entertainment portfolio from Sirius XM.
Trusted Partnerships
For the past five years we’ve worked together at JVCKenwood, and I can assure two things…his positive energy cannot be denied, and he knows how to drive the business.”
Let the Numbers Speak
Years of Combined
CE Experience
Totaly Brands
We Represent
Years of Friendship
(Our Foundation)
In The Press
Car Sales
Kenwood Veteran Launches Rep Firm
Regarding leaving Kenwood recently, Sutton said, “The people at Kenwood are and will always be family to me. I’ll be forever grateful to Dave Hoag for giving me a chance over fifteen years ago, and I’m incredibly proud of what we’ve all done together over the years.”
He said, “I’m doing this to chase a longtime dream with my mentor and my son, it’s something that I just have to do.”
CAR SALES
Pioneer Names New Rep
It named Crossover Marketing Group, based in Portland, OR, as its new partner in the region. Crossover Marketing is a recently-launched rep firm led by former KENWOOD Director of Sales, Rob Sutton and Paul Pilat, a veteran of Intel and several audio companies.
Car Sales
VOXX Electronics Partners with Crossover Marketing
VOXX Electronics Corporation has named Crossover Marketing as its new manufacturer’s representative firm for the Pacific Northwest market, the company announced.
The firm—founded by Rob Sutton and Paul Pilat, and now joined by Sam Sutton—will be focused on dealer development and innovative marketing strategies to help its partners achieve measurable results and reach their mutual goals, the company said.
Car Sales
BOSS Audio Selects Crossover Marketing to Drive Next Phase of Growth in the Pacific NW
BOSS Audio, a leading manufacturer of high-quality audio and video products, today announced the hiring of the Crossover Marketing Group, a full-service Manufacturer’s Representative to lead the company’s business objectives in the Pacific Northwest Territory.
BOSS Audio is committed to amplifying its sales growth and improving its position in the highly competitive automotive aftermarket.
Car Sales
Crossover Marketing Intros Incentive Program
Car Sales
Elettromedia Names New Rep
Elettromedia-USA, manufacturer of premium electronics and speaker systems for the automotive, marine, and motorsports aftermarket, announced that it has signed a contract with the
Crossover Marketing Group LLC to represent the Hertz, Audison, and Connection brands in the Pacific Northwest beginning June 1, 2023.
The newly formed Crossover Marketing Group LLC consists of industry veterans Rob Sutton and Paul Pilat
along with Sam Sutton serving in a customer support role.
